We Walk The Talk

Demonstrated Capabilities

Developing and driving successful marketing plans; supporting brand management, product management, customer specific growth sales plans, covering all Auto Care market channels

 

Extensive leadership experience, as well as hands-on marketing skill-sets top to bottom

 

Success in developing both B2B and CPG marketing strategies and “Go-To-Market” action plans

 

Experience and proven success in leading and driving the marketing brainstorming and creative process

 

Strong market research and category management skills, excelling in capturing and strategically using market insights and market dynamics

 

 

 

Leading and launching new brands and the new product innovation process

 

Excellent team building, mentoring, and marketing team skills assessments

 

Major strengths in developing integrated marketing efforts -- advertising, sales promotion, public relations, in-store, internet, shows & events, product placements

 

Digital & social media strategy, planning, and website development -- corporate/microsites/global

 

Extensive experience in managing large & small agency relationships and managing complex programs